10/16/2021

Wasim Akram Captains the Captains

 

Wasim Akram, the Sultan of Swing was given the authority to run Careem for one day. Following is the video in which the announcement was made to the public.

https://www.facebook.com/careempakistan/videos/613272392209616/

 

Upon becoming the CEO, he had to make one executive decision. Therefore, he decided to cut the fare by 25% in Lahore and by 20% in Karachi.

https://www.facebook.com/careempakistan/videos/614255598777962/

 

It confused the masses at first as they could not decipher the link between a cricketer and a ride-hailing service. But later it was found out that he was not becoming the CEO for good, but for one day. Nonetheless, it was a good marketing stunt.